Crucial Habits is a Strategic Advisory Firm from Ashley Arn Psy.D & Michael Arn Psy.D.
Crucial Habits is a Strategic Advisory Firm from Ashley Arn Psy.D & Michael Arn Psy.D.
Companies can grow faster than the people leading them. The wrong person stays in a critical role too long. A capable leadership team isn't executing at the level the business requires. The way you've always led the company may not get you where you want to go next.
These problems get expensive.
Dr. Ashley Arn & Dr. Michael Arn began Crucial Habits 18 years ago with a foundation in human behavior and relationships. They initially worked one-to-one with executives, entrepreneurs, and business owners on the personal and professional realities of leadership. Over time, those clients began inviting them into their businesses, and the work evolved into strategic advisory with founders, CEOs, and leadership teams.
That evolution continues to shape how they work at Crucial Habits today. Changing business outcomes often requires understanding the people and behaviors behind them.
The answers aren't always obvious, especially when everyone around you has a vested interest in what you decide.
> Employees want security
> Investors want returns
> Boards want governance
> Customers want results
> Spouses want stability
> Your kids want your time
> Partners have opinions
> Friends often don't understand the business
There aren't many places where a founder or CEO can put everything on the table without worrying about another person's agenda.
That's where Dr. Ashley & Dr. Michael come in.
They bring an independent perspective to decisions leaders are often too close to see clearly, including the ones they already know they need to make.
Some of the most expensive business problems are ultimately people problems. Their work combines nearly two decades of business experience with a deep understanding of human behavior, relationships, and change.
Through their partnerships, their clients have:
>Sold companies for millions of dollars
>Uncovered millions of dollars in new revenue
>Turned successful businesses into franchises
>Saved hundreds of thousands of dollars by making necessary changes in key leadership roles
>Saved marriages and rebuilt relationships that were suffering under the weight of the business
>Strengthened relationships with their children and families
>Created more space to build their legacy and spend time doing what they love with the people they love
Dr. Ashley & Dr. Michael build each engagement around the problem the company needs to solve. Depending on what the work requires, that may include advising the founder or CEO, working with the leadership team, or bringing in trusted specialists with the right expertise. They assemble the support around the client rather than forcing the problem into a predetermined model.
For over 18 years, Dr. Ashley Arn and Dr. Michael Arn have been entrepreneurs and trusted advisors to founders, CEO's and leaders.
They have founded and built 5 profitable and impactful companies.
Their work sits at the intersection of cutting-edge neuroscience, human psychology, premium business strategy and impactful leadership.
They've also been married to each other since 2008, had an amazing son in 2012 and have created a life full of people they love and who love them.
Copyright © 2026 Crucial Habits- All Rights Reserved.
Crucialhabits.com
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.