Principle #1 of a Trusted Leader

Principle #1 of a Trusted Leader:

A trusted leader focuses on being a master and serving a small number of clients at the highest levels while avoiding the force of the masses.

This is the difference between the Masters and the Masses.

A trusted leader does not serve the masses and avoids getting sucked into the transformation strategies and business strategies the masses of other coaches, consultants and therapists are operating under.

A Trusted Leader business is a trust-based boutique helping model that focuses on serving a small number of clients at the highest level.

This is not a transformation or business model for people who want to be famous or influencers. It's not for coaches, consultants, or therapists who want to work with thousands of clients or have millions of followers. This is for leaders who want to be an EXPERT and MASTER at their craft and what they do.

The people who operate a Trusted Leader business are THE MASTERS who delight a small number of clients and serve them at the highest level.

Why is this important?

The masses are average. This isn't a judgement, it's just mathematical fact.

Anytime you're serving the masses, you have to cater to everyone and out of necessity your work will be average. Any training, coaching, consulting or therapy that serves the masses is by definition not the best. It's watered down to appeal to the masses.

This is similar to the difference between McDonalds and a small world class sushi restaurant that serves some of the world's best sushi.

McDonalds serves the masses and is really good at that. There's nothing wrong with McDonalds, it's just not a trusted leader business.

One restaurant that's a good example for what we're doing with our trusted leaders businesses is called Sukiyabashi Jiro. It's widely considered to be one of the best restaurants in the world.

It only has 10 seats.

It's expensive.

They DO NOT serve everyone.

For example, if you're someone who will only eat your sushi with wasabi and soy sauce, you're out.  They won't do it, as doing so compromises the food they make from their perspective.

The owner and head chef is considered to be a master.

He's considered such a master at his craft, a documentary was made about him.

This is the type of boutique trust-based business we're operating.

It serves at the highest level. It serves only a small number of clients who will be delighted by what we do.

We get to spend a large majority of our time doing what we love. We focus on MASTERY of what we do and clients get so much value out of our work together. 

Rooting for you,

Dr. Ashley Arn & Dr. Michael Arn

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