Ready to take your business to the next level?  

Here's what our clients have to say about working with Crucial Habits. 

"I was so burned out running my business. Every day I knew that there were things I needed to do, but I just couldn't get myself to do them. Michael was calm and patient in helping me discover what I truly wanted my business to look like. We mapped out my plan for the next 5 years. I finally felt like I knew what I needed to do next. Then, Ashley came into the mix and helped me streamline my day to day tasks. She set up systems that actually led me to earn more money in just the first couple of weeks of working together. I'd highly recommend the Arn's to anyone who wants to take their business to the next level." Sharon, Business Owner, California

"I know that I should talk about what Ashley and Michael did for my business...but honestly, I've never experienced the level of customer service and professionalism that they delivered. I had big time financial struggles and the idea of someone looking at my business finances made me want to immediately cry. They never once judged me. They never once told me that I was bad or wrong. They simply helped me figure out how to move forward with kindness and patience. When I got nervous, they showed up for me and were always responsive. I have learned so much from them about how to serve my clients in the same way and, because of that, my business is thriving and was finally profitable for the very first year after being in business for 10 years." Laura, Business Owner, California

"I was always worried about being salesy. I didn't want people to feel like they had to buy something from me. Because of that, my expenses in my business were costing me more than I was earning. I was worried about money every single month but I just kind of avoided it. Eventually, it would cause a problem, and then I would panic. Working with the Arn's put an end to that cycle. I learned how to manage my business finances. I cut out the things that weren't leading to my business being successful. Ashley taught me how to have conversations with my customers in a way that actually served them and were not salesy or sleazy at all. In fact, my customers kept coming back to me because of the relationship I built with them. Michael helped me understand how to use a small amount of technology to make my business run more smoothly. I've already made triple the investment that I made to Crucial Habits in just 3 months. Call them right away to find out if they can help you too." Monique, Business Owner, Texas

"I first connected with the Arn's through a referral from another business owner. I had looked at so many business coaches and I was always shocked by how much they expected me to invest and the amount of time it would take. It's safe to say that I was pretty guarded and even though my friend had been successful working with the Arn's, I wasn't sure that I would be. I couldn't believe how honest and direct they were with me when we had our first conversation. They weren't hiding anything. They told me exactly what to expect if we worked together. I surprised myself by actually making a decision to work with them during that first phone call and even paid them right that minute! Guess what? They overdelivered on every single thing that we had agreed to. It's rare to find a business coach that you can trust to follow through on delivering results so if you need help, at least have a conversation with them to see if they can help you."  Jim, Business Owner, Pennsylvania  

"I decided to work with Dr. Ashley and Dr. Michael to develop my skills to be able to truly help people change their lives. Dr. Ashley and Dr. Michael have decades of experience helping people change their lives so they have a lot of coaching tools you can use with your clients. I'm getting emails from past clients telling me all about the successes they're having using what we worked on together in coaching and it feels so good. Little did I know, I'd also really benefit from all the business coaching in the program. Running a business can be hard and lonely but with the support of the network that the Arn's connected me with, I've been able to really build the coaching business I want. I'm working just a few hours a week and making more than I was at my full-time job! This is easily the best investment I've ever made and I've already way more than made my money back." Christina, Business Owner, California

"I chose to leave my career and stay home with my kids while they were young. Suddenly, my youngest was going to school and I realized I had more time on my hands than I knew what to do with. I didn't want to go back to teaching kids all day since I came home to kids! I knew I loved helping others but wasn't sure how I could translate that into anything other than a career where I had to sit at a desk from 9-5. I wanted to be done with work when my kids got out of school. The Arn's helped me figure out what I was really good at (helping stressed out Mom's find their passion!) and I was easily able to start a coaching business by just getting a couple of clients through my network of mom's that I knew. I never thought it could be this simple and I'm so glad I decided to work with them." Tricia, Business Owner, Illinois 

"I've been an attorney for 15+ years. I started my own law firm. After decades of litigation and cases, I was burned out. I was actually physically sick! I didn't know what I was going to do. I knew I had some ability to help others as I'd coached many people informally as an attorney. Dr. Ashley and Dr. Michael helped me figure out how to translate my skills and build upon them in a way where I could coach people at a high level. I went from 80 hour work weeks to working just 4 days a week while making the same amount of money. The impact this has had on my health and the reduced stress has been life changing."  Sandra, Business Owner, New York

Dr. Ashley Arn Psy.D. & Dr. Michael Arn Psy.D. have been business owners for 16+ years. 

Ashley & Michael love everything about helping business owners make their dreams a reality. 

Ashley and Michael have built several 7-figure businesses over the last 16 years.

Together, they have developed simple tools to quickly launch and scale business in a way that is congruent with a business owner's vision.

The Dyanmic Duo has a motto of "Better Together".

Ashley is obsessed with discovering how small businesses can serve their clients at the highest level while also generating the most revenue for their business. 

Michael is obsessed with creating simple, streamlined processes that lead a business owner to maximize their time and potential. 

Crucial Habits is the successful byproduct of Ashley and Michael's teamwork. 

Through Crucial Habits, the team has worked with small business owners all over the country to increase revenue, streamline operations, and give business owners their time back. 

The couple is experienced in helping business owners develop every aspect of their businesses: marketing, sales, service, business analysis, and operations (including product management). 

Crucial Habits is a Trust Based brand. We are here to SERVE our business owners first. 

We're not the consultants who come into your business and rigidly tear apart everything you have worked so hard to create. 

Our goal is to help you build a business that you LOVE, that operates at a high level, producing the money you need to live the lifestyle you want. 

We never make any recommendations to business owners without first having a conversation to understand what their current circumstances are and what their goal is for their business.